Writing
for a living can be a pretty lonely occupation, but the pay-off is that you get
to pick the brains of and be inspired by some pretty awesome people who have
done some pretty awesome things. Like Joanna Brennan at Pump Street Bakery who quit
her job as a speech therapist in London and moved to rural Suffolk to set up a
café and bakery with her Dad, Chris, a hobby baker who’d spent 30 years in IT.
Two years of hard-slog later, and they’ve just picked up Best Food Producer
2012 at the BBC Food and Farming Awards – quite an achievement for a pair whose
only culinary training has been a lifelong passion for good, honest food. You
can read the full story and see some mouth-watering photos of the pastries and
bread that I could have gorged on until next Christmas, in this month’s Country
Living Magazine (February 2013), which incidentally also includes a handy guide
for anyone inspired by Jo’s story. But, aside from Chris’s simply incredible Eccles
Cakes that I’ve been obsessing about since my visit last autumn, let me just
quickly share with you one other thing that’s stuck with me from my trip. I
asked Jo why she thought Pump Street has been so successful, when so many
established businesses were struggling. “Because we didn’t do it for the money,
we did it because it was something we really cared about,” she said, squinting
in the sunshine as we chatted outside the pink-washed café over which she now
lives. “If you want to succeed at
something, you’ve got to put your heart into it. People respond to that.”
Jo’s
answering questions on starting your dream café/bakery today from 1-2pm on the
Country Living forum
That's true, you'll never do anything well unless your heart is in it.
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